Artwork Guidelines for Your Lovely Printed Counter Mats

IMPORTANT: Please note that we cannot accept artwork in Microsoft Word, Powerpoint, Publisher or Excel format.

If you're supplying your own artwork:

Please check your artwork carefully before you send it, ensuring the layout is made using the correct templates and that dimensions are correct according to the mat size you're looking for. Further guidelines for file types, colour settings and resolution are below. If you're not sure, then please feel free to send in what you have and we'll check it for you.

Artwork Colours

If you have a Pantone reference for your colours, please let us know to help us match as closely as possible. Please note the industry standard for pantone matching is +/- 10% when screen printing spot colours. For full colour counter mats, Pantone-matching can only be approximate. Your design will often look different in print to how it appears on a computer monitor so please consult the Pantone colour books. Variations may occur depending on whether your colours use the Pantone Solid "Coated" versus "Uncoated" colours - you must specify this otherwise we cannot be responsible for variations (this can particularly affect the actual appearance of greys, reds and purple colours in print).

Artwork Format for Screen Printed Mats:

  • Editable EPS file with fonts supplied or converted to outlines/curves or
  • PDF file (preferably a vector-PDF, with fonts also converted to paths/curves)
  • Artwork saved at 100% size or larger (we don't want to be scaling up as this will affect the resolution
  • Pantone references supplied for closer colour matching
  • Font files supplied or text saved as curves (we said it again here just in case!)

Full colour Litho or Digital Prints:

  • All graphics should be supplied as high resolution file (EPS, PDF or AI files) in CMYK colour format at a minimum of 300 dpi resolution at 100% size (if you supply artwork at 300ppi but it's A4 size, it will need to be scaled up so the final reolution will be lower than 300ppi and not usable).
  • All design components (images, logo, background texture files etc.) must be supplied and clearly identified at the correct resolution at 100%. This includes tiff, eps, and pdf files; all printer fonts used in the main file and imported graphics.

Regardless of print method:

  • Allow a 5mm bleed* all around the outer edge of the design. Also, there should ne no critical content (e.g. text or logos) within 5mm of the outside edge of the mat. The downloadable template files show the critical content region as a dashed green line). Please enquire for more information.
  • Artwork can be emailed with your order number and company name in the reference line or supplied on CD with same information clearly labelled. Please name your artwork files with your company name - if you simply call it something like "countermat.pdf", then it can get lost on our system!
  • * - the "bleed" area is a small extra region around the outside of the counter mat design area in the background colour of the and is used to allow for a small amount of movement during cutting.
  • For example - a 235 x 200mm hardtop mousemats should have a 5mm bleed meaning that the artwork dimensions will be 245 x 210mm. The outer 5mm is lost during production.

Spot Colours vs Full Colour Designs

The following graphics should help you to determine if you're artwork is full colour or not.

Full Colour Designs:

printed countermats

Essentially, you may think that your design is only a 1 colour design but if there is any shading, fading or colour blending then this can only be achieved by full colour printing.

Spot Colour Designs:

countermats printing

Spot colour designs will not count white as a print colour. The mats are white to begin with and so any white regions will simply be unprinted.

What if there is an issue with the formatting?

Any artwork in an unsuitable format will need to be resubmitted. If only simple corrections are required, and we have all of the relevant files, fonts etc. to edit your artwork then we can do it for you free of charge, wherever possible. If your artwork is not editable (e.g. a flat image file), then you would need to make the corrections yourself).

If you would like us to assist with your artwork:

Please provide us with:
- the high resolution image files
- a high resolution or vector of your company or product logo
- the font files (if non-standard fonts will be used)
- all text content (this must be correctly formatted as we will only be copying and pasting your text into the artwork and changing the font or resizing as required; we will not be re-writing and formatting content.
- a detailed brief of how you want the design to be laid out.

We can proceed with putting your artwork together once we have all of the above, and your order is confirmed and paid for. With regret, we cannot offer artwork assistance until an order is confirmed and payment has been received (this is due to the high volume of work we have passing through our studio at any one time and also because of previous abuse of this service. Please see our FAQs page for more information.